I did look at Koons and found this one:
https://www.koonsjeep.com/new/Dodge...irfax-VA-f6d69b610a0e0ae83b7f1d7c9fb2ee87.htm
This car is very similar to mine in terms of options. Mine (79.3k MSRP) doesn't have a sunroof, but has the full satin graphics package premium leather package and everything else listed in the options above. So, add 4 grand to my car for being higher optioned. The Koons MSRP @ 72.4k would be about $2,000 less and I'd have to fiddle with getting the car down here from WV, which would eat that savings up in transport and/or in my travel cost to inspect it upon arrival then drive it back.
So, I didn't get a bad deal on mine overall. That figure I listed above was including all the tax and interest... total cost of ownership if I let the loan go full term without paying it off early.
To summarize:
My MSRP was $76,300. I paid $73,500 - Power Dollars, Military discount, law enforcement discount. Made $1,000 on the trade and financed it $0 down @ 3.2% over 72 months. Then, stack on the tax, interest, etc. In short, the Koons WOW price and the one I paid at Tallahassee Dodge are fairly similar. I incurred some additional cost by getting an extended warranty and gap coverage, as I intend to daily this thing.