Too Complicated. My question was simple. No one thinks this is a 96K MSRP car. Dodge could have had it at $139,999 and the line STILL goes out the door. In this case, I get it (EV coming, save the dealers). But there are other cars (Gen 3 Ford GT; Raptors; TRX, etc) where the OEM could have charged WAY more but they didn't do it. Why not? No logical answer has been suggested yet. But I'll wait....I'm patient!
Market conditions change, they couldn't pay people to buy the viper acr back in 2015-2017, they were like 140k msrp now they are
Damn near 250k.
To simplify the answer to your question either dodge did it on purpose or they did it on accident.
On purpose suggests they wanted to help dodge dealers knowing the demand was incredibly high and the dealers were allowed to collude with each other and thus anything over msrp was free additional cash, it takes probably 15 hellcats at msrp to make them 100k.
On accident suggests they listened to the general public about increases in pricing that were unsubstantiated and they wanted to keep the pricing reasonable and keep the buzz high.
My honest opinion that I keep hammering is this was gonna be a 165-250k car regardless, at the end of the day the money ends up in somebody else's pocket so 🤷♂️.
As far as lottery system, when you deal with manufacturers that have a lot of special editions that are sought after like porsche they either fall into one of two categories some do highest bidder or..... most do customers who buy a ton of cars. Unfortunately dodge dealers don't share the same loyalty