The Demon flips happened quickly.
But by 2019, the Demon market had cooled. There was one on BAT that sold for 105k or something in 2019. A loaded Demon OTD was probably 105k depending on taxes etc.
As for the motor company, I disagree. They should be involved because when a dealer does bad, it looks bad on the manufacturer.
The more press about markups and bad dealer tactics get out, that reflects on Dodge. And if you listen to Timmy talk, they are watching what is being said about their company. Dodge doesn't want these practices in place because it drives away customers.
Lets say you buy a Demon 170 and love the thing. You take it to the track to race it. But realize, its not a car its a toy. You need a truck. Its likely you are going to go back and buy a Ram truck.
Now, your wife or kids want a car. Back to that same dealer for a Wagoneer or Pacifica for the wife and a Wrangler for the kid.
But if you pissed off that buyer they might go and order a Mustang Dark Horse at MSRP. Now they buy a F150, Bronco, and Expedition.
And all the oil changes, tire rotations, brake jobs, service intervals etc that come with it.
And its likely they become repeat customers in 3-5 years.
I know several people who are brand loyal based off of their first transaction being so great.
I remember talking to a gentlemen at the drag strip that got big into Chevys because of the Z/28. He raced a 911 for years. But then got jerked around when he wanted to step up to the GT3.
Chevy announced the Z/28 and he bought it and never looked back.
Bought a 2500 Silverado.
Wife got a Caddy
And he was drag racing a 6th gen ZL1 at the time I was talking to him.
Hard times will return, it will be nice to have loyal customers to get you through those moments.
But we all have learned, these dealers don't give a fuck about any of that.